Brand Story

Hi there,

Who is Lupe?
I am Lupe, and I am writing to you.
Let me quickly introduce myself.

I am a woman of many moods and powers, sensitive and precious like a crystal ball, yet delicate and dangerous like a poisonous flower. I am an eccentric creature, woven from romantic dreams and love stories, and this is my favorite tale. I am a cute and well-kept fashion secret finally coming to light—a sleeping beauty who has just woken up.

I am you, you are me, I am every woman, and I a mystery.

Once upon a time, a little girl named Lupe Galiñarez was born in Argentina. She spent most of her days with her grandparents, Dominga and Celestino, the owners of a local haute couture atelier and textile shop. Lupe was enchanted by the exquisite textures and vibrant colors of the fabrics, watching in awe as her grandparents transformed them into dreams made real. These magical moments shaped her love for art, craftwork and storytelling through clothing. From that time on, she knew this magic would follow her for the rest of her days.

Years later, Lupe left her home and moved to Barcelona, where she lives to this day. Far from home but full of courage and determination to make her biggest dream a reality, she launched her brand and created her very first collection. And who did she dedicate it to? Of course Dominga!
This collection was a tribute to her grandmother’s incredible artistry, crafted from materials sourced from her grandfather’s shop, which is still lovingly run by her aunts today.

And now, here we are, standing at the edge of a fairy tale that sometimes feels more like a dream than reality. But one thing is certain—you are part of this journey, and I want to thank you for being here!